Google has been at CES 2018

Google has been surprisingly busy at CES 2018, using the show to launch a massive Google Assistant offensive for the year ahead.

Its ‘Hey Google’ event in Vegas featured more products than you could shake a croupier rake at, with the internet giant showcasing a bevy of new third-party wares that will feature its AI helper.

Smart speakers, intelligent touchscreen devices, and headphones were particularly well represented, with the likes of Bang & Olufsen, Jaybird, JBL, Lenovo, LG, Klipsch, Panasonic, RIVA Audio and Sony all revealed to be developing new Assistant-ready kit.

However, it’s probably Assistant’s Android Auto integration that has us most excited, with Big G announcing a new Actions feature for Android Auto (see video above) that will allow you to access directions, reminders, music and more through voice commands on compatible cars.

Kia will be one of the first auto makers to join the party, with Assistant set to play a central role in a number of its top 2018 models, including the K900, Optima, and Soul EV.


Think Google Assistant is happy playing second-fiddle to Amazon’s Alexa? Judging by CES, it’s time to think again.


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